The 6-Month Scaries in SEO: What Law Firms Miss

In this episode of the Lawyer Mastermind Podcast, Casey, Rob, Leann, and Steve break down the “Six-Month Scaries” in SEO. Learn why law firms often don’t see results in the first six months, how to spot red flags, track progress, and build a strategy that delivers long-term value.

Casey Meraz is the Founder and CEO of Juris Digital, where he leads law firm growth through strategic SEO, content marketing, and digital innovation. With over 15 years of experience in legal marketing, Casey has helped firms nationwide build high-performing online presences that generate real, trackable ROI. He began his career leading marketing for The Reeves Law Group before launching his own agency, which evolved into Juris Digital. A published author, national speaker, and host of the Lawyer Mastermind Podcast, Casey is known for combining data-driven strategies with a client-first approach that delivers lasting results.

Leann Pickard is the Chief Operations Officer at Juris Digital, where she leads with innovation, strategy, and a passion for helping law firms grow. With a background in SEO, PPC, and business operations, she has played a key role in scaling legal marketing strategies that drive real results. Leann’s expertise lies in blending cutting-edge digital marketing techniques with a client-first approach, ensuring law firms stay ahead in a competitive landscape.

Rob Claybon, Director of Strategy at Juris Digital, blends a data-driven mindset with hands-on marketing expertise to help law firms grow smarter. With a background in banking and a career built on full-spectrum digital marketing—from SEO and PPC to email and web development—Rob specializes in aligning business goals with strategic marketing decisions. His technical skill set and passion for analytics empower firms to compete effectively in competitive markets and sign the cases they want most.

Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in copywriting and digital strategy, he specializes in helping law firms increase visibility, generate leads, and sign more cases. His expertise in sustainable marketing strategies ensures that firms can adapt to ever-changing search trends.

Links:
https://www.linkedin.com/in/caseymeraz

https://www.linkedin.com/in/leannpickard/

https://www.linkedin.com/in/rob-claybon-8169262b/

https://www.linkedin.com/in/stephenking1982/

Chapters:

00:00 – Intro: What Are the “Six-Month Scaries” in SEO?

01:12 – Why Six Months Isn’t Enough in Competitive Markets

02:58 – Speeding Up SEO: Can You Really Fast-Track Results?

04:43 – The Power of Being Reactionary with Google

06:35 – Focused vs. Broad SEO Strategies: What Works Best?

09:41 – Strategy in Action: Finding What Hits & Doubling Down

11:32 – Tracking Progress: Tools to See If SEO Is Working

14:00 – Google Search Console Explained for Law Firms

17:02 – How to Tell If Your SEO Team Is Actually Doing the Work

20:18 – The Importance of Communication & Transparency

23:15 – SEO Red Flags: What to Watch for at the Six-Month Mark

26:30 – The Real Cost of Cheap Links & Shady Strategies

28:50 – Building Brand with PR & Authority Links in 2025

30:25 – Avoiding the “Scaries” with Consistent Engagement

33:10 – Trust, Strategy & Aligning on Signed Case Goals

36:00 – Final Thoughts: Building a Relationship That Drives Results

#LawFirmSEO #SEOForLawyers #DigitalMarketingForAttorneys