Lawyer Mastermind Podcast

YouTube Marketing for Law Firms with Aiden Durham

Casey Meraz Season 1 Episode 15

Aiden Durham is the founding attorney at 180 Law Co. in Colorado. Aiden is a business and branding attorney who focuses on helping entrepreneurs and aspiring entrepreneurs to start, grow, and protect their businesses. 180 Law Co. offers done-for-you services such as entity formation, contract drafting, and trademark registration, as well as low-cost DIY programs for entrepreneurs that wouldn't normally be able to afford to work with an attorney. 180 Law Co.'s goal is to make legal services accessible and understandable for entrepreneurs of all levels. Aiden is also the creator and host of the popular YouTube series, All Up In Yo' Business, which aims to educate entrepreneurs on complex legal topics so they can be informed and empowered to take big steps in their businesses. Over the past 7 years, Aiden has created over 100 videos, and her All Up In Yo' Business channel has grown to over 85,000 subscribers.

In this episode, Durham talks about how she became well-versed in YouTube marketing and gives valuable advice for law firms looking to expand and improve their marketing on YouTube.

Make sure to listen to the episode and follow us on social media.

Read the full transcript on our website here.

This Podcast is sponsored by Juris Digital